About Us

Spiritual awakenings prove to be incredibly challenging, constituting some of the most difficult times Freya has faced. This is because she needs to question and shed aspects of herself and the world to gain wisdom and experience. Freya initially turned to spirituality as an outlet for her mental health struggles, being diagnosed with depression and anxiety following a traumatizing car accident. Despite multiple therapy sessions and various medications, Freya experienced adverse reactions, and her life became a downward spiral due to mental health issues. Realizing that her coping mechanisms were ineffective, Freya adopted a spiritual approach, recognizing unhealed traumas that needed addressing for personal healing and growth.

From a tender age, hair held a special place in Freya’s heart, and by 17, she immersed herself in a salon, dedicated to skill refinement through apprenticeship. Several years later, a new chapter unfolded as Freya delved into the world of dreadlocks, aligning with her decade-long journey mastering the art of hair. 

After this transformative experience, she felt a calling to merge her two passions: guiding souls to self-discovery and intertwining her love for dreadlocks, marking a new chapter in her career.

In 2020, Freya dedicated herself to enlightening pursuits, gaining certifications in spiritual life coaching, alternative healing therapy, shamanism, and the art of Reiki Practitioning. By 2021, the seeds of Retr0Electr0 were sown as Freya ventured into blogging about spirituality, shadow work, and moon cycles.

Throughout 2022, Freya graced a prestigious UK podcast, sharing the intricacies of her spiritual journey. Soon after, she launched an online store featuring lunar calendars and soul-enriching journals. In 2023, Freya expanded her creative horizons, introducing an eclectic range of offerings such as the ‘Bitch Be Gone Spray,’ Spell Jars, Terrariums, wall art, and actively participating in vibrant markets alongside local vendors.

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